I’m blogging this simply because I think it’s a great example of how to get Christmas comms right. John Lewis’ 2010 Christmas advert takes on the true essence of Christmas, with families spending time together and the gift of giving.
It’s been a strong year for John Lewis Partnership. They’re advert from the summer of 2010 was widely acclaimed by the ad world and general public alike. They’ve also developed a strong presence with their social media, through the use of apps and networking sites (you can even view the making of the advert on Youtube – even last night a quick tweet from a specialised Waitrose wine account (@waitrosewine) had a positive effect on my purchasing behaviour. At this rate 2011 looks to show the continual brand excellence of the John Lewis Partnership.
