Working in marketing means I have a good eye for bullsh*&. It infuriates me to see adverts suggesting they are ‘scientifically proven’ to improve your health, money situation and status as a human being. However I do still find enjoyment in those that actually tell the truth. The set of ads from Hiscox’s is just one example that puts a smile on my face for the right reason and if I needed insurance cover tomorrow I’d probably give them a call.
