Christmas advertising that is. I remember clearly the first TV advert I saw that used the twinkle of bells in the background and the big ‘C’ word – Christmas. It was an advert for DFS, selling sofas. To be honest I thought it was a pretty fair use of Christmas as they explained they could still deliver in time for Christmas. However since then there has been a fast growing number of brands getting there Christmas party suit on early. This has included Costa, anyone for a Crème Brûlée Latte? Now I’m not against the joys of Christmas – but it certainly raises the question of when is the right time to unleash the merry assets of Christmas?
