I saw this video in a presentation at work. I like Seth Godin’s blog posts but this really does tell it how it is in regards to Social Networking.
Recently I have become disillusioned with the number of presentations on SlideShare and videos on Youtube telling me the incredible number of people that use facebook on a daily basis, or how many searches take place on Google. In terms of social networking for business these figures really are irrelevant – because in case you’re talking to people that want to do business with you, then you’re wasting your time. Quite often the random splattering of numbers also hides the greater set of questions about targeting, content creation and ongoing management of your social networking activities.
