Multimedia overload is common place when working at a brand and digital agency. But it really hit home when I read an article on Open Forum, a community for small businesses. The article was called Doing One Thing and Doing it well. In it, the author basically talks about the benefits of concentrating on doing one part of business real well, better than anyone else. But is this the answer for how to consume media? Should we just utlise every last tweet? upload and share every picture through Flickr or video through YouTube? Well in many ways yes.
It’s incredibly difficult to keep all the bases covered as an individual, and many corporates struggle to build deliver a rounded and consistent brand message. So my advice would be to concentrate on one channel, watch and learn, then spread your wings at a time that is appropriate. Personally it’s my blog and twitter that fit my needs and so they are the channels you’ll find me in most.
